Mobile App Pricing In Malaysia – Updated 2024

Mobile App Pricing In Malaysia

Welcome to 2024!  Do you have a business idea you wish to execute this year? It’s the perfect time to turn your innovative idea into a successful business. You might be wondering, “What’s the price tag for building an app that brings my concept to life?” As a mobile app developer with plenty of experience in Malaysia, I’ve got the insights on app development costs and processes. This guide is designed to clear up any questions you have about app development expenses in Malaysia. I’ll keep things simple and avoid any technical jargon, so you get the information you need in the most understandable way.

1. Understanding the Pricing

The cost of mobile app development in Malaysia is not a fixed figure; it’s a spectrum influenced by various factors. These include the complexity of the app, the platform choice (iOS, Android, or cross-platform), the level of design customization, and the credentials of the development team. Generally, prices can range from as low as MYR 10,000 for a basic app to over MYR 300,000 for a feature-rich, enterprise-level application.

2. The Cost Breakdown: What You’re Paying For

mobile app cost breakdown

A. Complexity and Features:

A simple app with basic functionality, like a calculator or a timer, is naturally at the lower end of the price range. As you add features like user authentication, real-time database integration, or advanced UX/UI designs, the cost escalates.

Complex applications, such as those requiring AI or AR/VR integration, demand more hours and expertise, pushing the price upward.

b. Platform Choice:

The choice between iOS, Android, or both significantly affects cost. Developing for a single platform is cost-effective but limits market reach. Opting for a cross-platform solution offers wider reach but can increase development time and cost, depending on the tools and frameworks used. In this context, you might consider using Flutter, a popular open-source framework by Google. Flutter allows you to build natively compiled applications for mobile, web, and desktop from a single codebase. It’s known for its fast development cycles, expressive and flexible UI, and ability to create high-performance applications that feel at home on each platform.

c. Design and User Experience:

A visually stunning app with a seamless user experience requires the skills of experienced designers and developers, contributing to a higher price tag. Custom animations, branding, and unique user interfaces require meticulous crafting, pushing the boundaries of creativity and budget.

d. Backend Development and Integration:

Apps requiring server-side components or integration with third-party services incur additional costs. Secure data storage, synchronization, and real-time updates necessitate a robust backend, scaling up the investment.

3.  Picking Your Team: In-House, Freelancers, or an Agency?

mobile development agency vs inhouse

Making the right choice between In-house, freelancers and Agency here is key, and each option has its pros and cons.

In-House Team:

Going in-house means your team is dedicated solely to your project, ensuring better collaboration. But remember, it’s not just salaries, there are other costs too. For instance, a typical in-house team might cost around RM 25,000 per month, not including things like office space or equipment. Also, it’s worth noting that the average project duration is around 6 months.

Cost Breakdown 

  • 1 Team Lead (7 years of experience) – RM 10,000/month
  • 1 React Native Developers (3 years of experience) – RM 5,000/month
  • 1 Backend Developer (5 years of experience) – RM 5,000/month
  • 1 UI/UX Designer (contract basis) – RM 3,000 – RM 5,000/one-time


Freelancers can be cost-effective and are ideal for specialized tasks. However, coordinating a team of freelancers can be challenging, and the absence of a unified team might hinder the smooth progression of your project. Freelancers are a viable option for smaller projects where budget and specificity are key. However, for larger, long-term initiatives, the unreliability and variable quality associated with freelancers could pose hidden risks.

Development Agency:

An app development agency usually offers a comprehensive solution,  they come equipped with expertise, a team prepared to address every facet of your app, and a systematic approach. While their initial cost might be higher, they can offer peace of mind and potential savings in the long run. Their pricing typically comes as a complete package, covering all development needs.However, it’s important to select a trustworthy agency. Make it a point to delve into their background and portfolio their past projects to confirm they meet your quality standards and project requirements. Generally, prices for app development starting as low as MYR 10,000 for a basic application and exceeding MYR 100,000 for a comprehensive, feature-rich, enterprise-level application.

4. iOS vs Android Apps ( The Pricing )

In Malaysia, the cost for iOS app development or Android app development can vary significantly based on the app’s complexity, features, and design. For a basic app, prices might start around MYR 20,000 and can go up to MYR 100,000 or more for a more feature-rich application.

On the other hand, using a framework like Flutter for hybrid app development can offer cost efficiencies. It allows for a single codebase for both platforms, which might reduce the cost to a range of MYR 15,000 to MYR 80,000, depending on the complexity and specific requirements of the app. It’s crucial, however, to consider that while initial costs might be lower, other factors like long-term maintenance and app performance should also be evaluated when choosing between native and hybrid app development.

5. The Hidden Costs: What You Might Not See Coming

In addition to development, it’s crucial to account for the peripheral costs that might not be immediately apparent.

Maintenance and Updates: Apps require regular updates and maintenance to stay relevant and functional, incurring ongoing costs.

Marketing and Launch: A successful app launch and sustained visibility in app stores demand a strategic marketing approach, adding to the overall budget.

Infrastructure Costs: Hosting services, security databases, and other cloud services entail recurring expenses that must be factored into the budget.

6. Key Considerations Before Launching Your Project

Before initiating your project, having a crystal-clear understanding of your precise needs, being upfront about your budget limitations, and adopting a flexible, phased approach to development can significantly enhance the cost-effectiveness of your collaboration. Engaging in open and honest communication with your development team about your vision and financial limits is crucial. This not only ensures that your project stays within your budget but also sets the stage for a successful outcome that aligns seamlessly with your financial constraints and project goals.

7. Pricing Examples

If you’ve decided to engage with a mobile app development agency, consider these actual pricing benchmarks to inform your decision-making process:

Simple Membership App: Something basic might cost between MYR 10,000 to MYR 50,000.

E-commerce App: A medium complexity app could range from MYR 50,000 to MYR 150,000.

Complex Corporate App: For all the bells and whistles, think upwards of MYR 150,000 to MYR 300,000+.


In conclusion, The price of developing an mobile app in Malaysia is not just monetary but also involves choosing the right partnership, whether it’s an in-house team, freelancers, or an agency, each with its own cost implications. Remember, the cheapest option may not always be the best. Contact us if you’re interested in learning more about app development pricing in Malaysia.

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