Mobile apps have become an integral part of our daily lives, providing everything from entertainment to productivity tools. As we move into 2023, it’s worth taking a look at some of the trends and statistics related to mobile app usage and growth.
Mobile app usage continues to grow
According to a report by App Annie, mobile app usage is expected to continue its growth trajectory in 2023. The report predicts that the average user will spend more than four hours a day using mobile apps. This represents a significant increase from the three and a half hours per day reported in 2021.
Gaming apps remain popular
Gaming apps have long been a staple of mobile app stores, and this trend is expected to continue in 2023. The App Annie report predicts that mobile gaming will account for 56% of all app store consumer spend, making it the largest category in terms of revenue.
Social media apps dominate
Social media apps are another category that continues to dominate the mobile app landscape. In 2023, the App Annie report predicts that the average user will spend 24 minutes per day on social media apps, representing a 10% increase from 2021. Popular social media apps like Facebook, Instagram, and TikTok are expected to continue their dominance in this category.
Health and wellness apps on the rise
Health and wellness apps have seen significant growth in recent years, and this trend is expected to continue in 2023. With an increased focus on self-care and mindfulness, the App Annie report predicts that the health and fitness category will see a 15% growth in downloads and a 10% increase in consumer spend.
App store competition remains strong
The competition between app stores remains fierce, with Apple’s App Store and Google Play leading the pack. According to App Annie, both app stores are expected to continue their dominance in 2023, with the App Store generating twice as much consumer spend as Google Play.
Mobile App Usage Trends and App Store Competition in 2023
As we move into 2023, mobile app usage and growth continue to trend upwards. Gaming and social media apps remain popular, while health and wellness apps are on the rise. The competition between app stores remains strong, with Apple’s App Store and Google Play leading the way. Understanding these trends and statistics can help businesses and developers stay ahead of the curve and create successful mobile app experiences for their users. Stay tuned for more technology tips and information on the Upplex Blog to enhance your business promotion strategies and learn more about effective campaign promotion techniques.